The results are in! Carrotmob Vancouver was a big success!
TOTAL REVENUE = $1632.78 + 10% = $1796.06
That is about a 60% increase in revenue compared to an average Sunday!
Not only did the Carrotmob generate a great bundle of capital for Salt Spring Coffee to use to improve their energy efficiency, the event also generated substantial news and social media coverage for Salt Spring Coffee. Carrotmob organizers recently wrote on their blog,
“Leading up to the Carrotmob we got some great coverage from The Courier, CTV, CBC Radio, the Epoch Times, and some awesome local blogs including Granville Online, East of Main, and Darren Barefoot. Two of our lovely sponsors, Kiwano Marketing and TheChange poured their hearts into getting the Carrotmob word out through their blogs and tweets. Of course, we can’t forget all our Facebook Group members who came out to join in the fun!” … read more.
We were really pleased to work with the Carrotmob group as their sustainability partner, and we look forward to working with them again in the future! Our role was to work with business during the bidding process to propose ideas on how they could improve their environmental footprint with the money they could generate through the Carrotmob. Recently I spoke with Granville Online blogger, Kristen Gladiuk.
“It was great to see how positive and enthusisastic the response from the owners was—even from those who hadn’t previously thought a lot about the changes their business could make,” said Jubenvill of the Vancouver Carrotmob candidates…. read more.
We will continue to work with Vancouver Carrotmob as they wrap up their first “mob” by helping them determine what carbon emissions savings Salt Spring Coffee will be achieving with their upgrades and retrofits.
Carrotmob Vancouver is a consumer collective that works with and rewards businesses that take active steps to reduce their environmental impact and increase their social capital within their communities. Find them at www.vancouver.carrotmob.org, on Facebook, or follow them on Twitter.